During the quarter, subscribers increased by approximately 15,000 year-over-year and by nearly 38,000 over the previous quarter.

The new offerings are part of Blue Apron’s overall strategy to diversify assortments and increase revenue.ĭuring Blue Apron’s first quarter earnings last week, the company reported that revenue increased 27% year-over-year, to $129.7 million, which the company credits to an increase in customers. Now, as Blue Apron is out to prove it has staying power beyond the pandemic, it is looking for new ways to retain these customers.

During that period, it also added 20,000 new customers, as more Americans turned to food delivery for the first time. grocery store sales, which Coresight says will drop 2.8% this year as people dine out again, it also predicts meal kits will continue to see growth erode in the years to come.By last July - following the initial pandemic lockdowns - Blue Apron reported that revenue was up $1.1 million during the second quarter of 2020, a 10% year-over-year increase. Albertsons, Kroger, and Walmart have all introduced meal kits in their produce and frozen food sections while expanding the availability of precooked and ready-to-cook meals.Īlthough meal-kit growth is expected to outpace U.S.

And now business is going to slow down? Too many cooksĪlthough meal kits are not unpopular, subscription-based food delivery is expensive, and supermarkets have launched their own brands or bought an existing meal-kit company to compete. The first quarter of 2021 saw Blue Apron return to its money-losing ways, with net losses of $15.7 million, or $0.88 per share, while adjusted EBITDA worsened 5% year over year to a loss of $6.1 million. It had a brief moment of profitability during the pandemic, but it ended last year with a GAAP loss of $46 million, or $3.06 per share, and even on an adjusted basis EBITDA was a loss over $1 million.

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